Digital Product Design
WebXR for everyone, accessible everywhere
Problem
Imagine joining a product team with a lack of design maturity, where many essential UX principles were missing and some dark patterns applied. That's what I found when I joined the team.
The product already had great potential as a no-code WebXR SaaS, to empower anyone to create immersive digital experiences in XR (Extended Reality), but it didn't have a user-friendly interface, wasn't easy to use and wasn't fulfilling its value proposition.
From a human-centered perspective, empathizing with the user’s needs to clarify the problems we had to solve was the way forward, from ideation to iteration.
Key Solutions
Design audit to evaluate and ensure consistency, quality and alignment with the brand’s objectives.
Complete redesign of the software, by priority phases, and iteration throughout the process.
Build an intuitive drag and drop SaaS to make XR content creation accessible to everyone and the interactive experiences compatible with smartphones, tablets, desktops and XR glasses.
Collaborate closely with a cross-functional team was the only way to succeed and achieve the business goals.
Conclusion
Good communication really is the key to ensuring alignment, building trust and driving results within a cross-functional team.
Entering the WebXR world as a solo designer has made me grow and learn much faster than I had imagined at the beginning, but none of this would have been possible without the strong collaboration and continuous mutual support shared with stakeholders.
We opened the door to immersive digital experiences and WebXR for everyone and made it accessible through various devices. It's never been easier to build and explore in 3D, no coding required.
Cyango owns the rights to the content shown in this project.
Impact
Contributed to increasing design maturity within a SaaS product team, driving improvements in process, collaboration and design impact.
Drove 0→1 initiatives, such as creating a consistent and scalable design system, and the development of key features previously unavailable, including undo/redo functionality with corresponding keyboard shortcuts, along with copy, paste, duplicate and reset properties capabilities.
Played a key role in significantly reducing bugs and errors in the product by communicating directly with the developers.
Contributed to fulfilling the business value proposition, to make XR content creation accessible to everyone.
Next Steps
AI integration to speed up the creation process.
Design and implement a new feature to animate elements on a horizontal timeline.
Create a social space within the product and online for the passionate XR community.
Thank you, next!
